Just Eat It. A Food Waste Story.

I’ve only seen this movie trailer so far but it highlights an issue close to my heart and I can’t wait to see the full documentary. It’s so great that there are folks out there raising the awareness of the general public to hidden issues like this. You hear whispers and read snippets about organisations that are attempting to do something about all the food waste by giving it to shelters and such, and that’s great. But it’s not addressing the real issue of our overwhelming ignorance about food waste.

What I don’t understand is why the big chain supermarkets, like Woolworths and Coles here in Australia, don’t simply ASK their clientele (most of us) what we want. I can’t imagine I’m in the minority when I say, I don’t need my banana to have a perfect curvature and length in order to buy, eat and be nourished by it. And that goes for all the ridiculous policies that dictate the viability of fruit and vegetables. If we were only to be shown and offered that which is currently considered unacceptable produce, I guarantee it would sell like hotcakes.

I hope movies like this create such a stir that “we the people” demand the big chain supermarkets change their stupid and unsustainable policies.

OK, I’ll get off my soap box now…grrr!