Hello! I’m Jo Thierfelder. Welcome to Edgefield.
Edgefield is the name of my home; my 1-acre property in the Perth Hills. Naturally, it became the name and subject of my long-running blog. As my passions and my profession merged, it made sense to name my communications and marketing consultancy, Edgefield Communications.
Edgefield Communications (formerly Finesse Communications) offers communications, PR and marketing services specialising in the food, sustainability and property sectors.
I’m a journalist by trade but I spent the first decade of my career in senior communications roles for business, construction, urban planning and project management companies. When I hung out my own shingle in 2009, Finesse Communications worked for all sorts of businesses, small and large, in a variety of industries.
However, over the years the influence of my personal passions for food, sustainability, permaculture and gardening, amongst others, has become steadily stronger and it became obvious to me that this was where I needed to focus my business.
The latest iteration of my professional identity, Edgefield Communications, is the result of this deliberate change in direction and the culmination of all my business and communications experience neatly packaged up for consumption by the sustainable food industry.
I want to tread lightly on the earth by learning how to live more sustainably.
The “Edgefield” blog began in 2009 as a personal record of my quiet revolution, kickstarted by my discovery of permaculture, and fed by my passion for gardening, which had lain dormant in my green blood all my life. At the time, we were still living in an inner city suburb but made a tree change to a 1-acre property in the Perth Hills in 2011. So the blog morphed into a way to document the journey we’re taking in developing our property, Edgefield, into a beautiful, sustainable home and a cornucopia of edible delights.
I want to to grow, cook and share with my family and friends.
I’m a devotee of the Slow Food ethos of “good clean and fair food for all”. A foodie through and through, my love for edible gardening is matched only by my desire to cook and eat my homegrown produce (preferably at a long table lunch laden with bottles of fabulous wine, groaning with delicious food and shared with all my favourite people.) But food means a lot more to me than just eating well.
I want my work to support and contribute to healthy, sustainable, and resilient food systems.